Sensonomic raises capital to serve modern olive oil growers
Sensonomic has recently secured additional growth funding from a group of seasoned investors with a track record of scaling software businesses. One of the investors is an owner of olive groves and the rest are focusing on software technology to support farmers. The company established a business development capability in Spain in 2020 and is already serving clients across
Covid-19 – the ultimate immersive experience?
At Sensonomic we use an iterative approach to product development where we through user-centred and agile methodologies develop our technology. We believe using this combination of methodologies will not only create products which are efficient, profitable and sustainable, but also enjoyable and intuitive to use. As our products are used by everyone on the farm: the worker out in the
Value vs Quantity
Agriculture is where we need to get things right in order to tackle climate change. Farmers are at the forefront of what can seem like a fight against windmills: Ingrained industry traits, opaque markets, and an uneven distribution of bargaining power make most farmers price-takers and quantity-makers, instead of value-creators and quality-makers. The only way forward is green and profitable
Tracking an elusive tree on the edge of the Sahara
How would you assess a business idea involving complex supply chains, and ensure the best decisions for the business’ early stage growth phase? Leveraging our knack for multimethodology, Sensonomic recently provided clients with essential resource mapping and supplier market information. This helped establish robust and evidence based operations. Found in everything from chocolate to hair treatment, the shea fruit
Sensonomic collaborates with Europe’s leading olive oil producer
Sensonomic will work with the leading European olive oil producer Innoliva to increase the value of their high quality organic olive oil production. “Innoliva is a data and evidence driven business, and Sensonomic is offering a new way of delivering actionable insight. We are committed to continuously improving our operations, and the collaboration with Sensonomic enables us to test a
The FoodTech 500 Award
The agriculture industry is adapting to new climate challenges and adopting improved practices, and Sensonomic is a proud facilitator on this all-important journey. We are extremely happy to be a part of The FoodTech 500 shortlist of 2019. “Every single company that made the list have in our opinion become entrepreneurial success stories worth keeping an eye on, which is
Environmental conservation – more food on less land
Agriculture is vital to feeding the world’s population but its environmental cost is massive, occupying 70% of ice-free land and driving deforestation. Recent proliferation of agricultural data presents an exciting opportunity to apply advanced analytics to improve efficiency and reduce impact. In this video I talk about my DPhil research at the University of Oxford on computational simulation to help
Climate Economics and Agritech
The 2018 ‘Nobel prize in Economics’ was given to climate economists William D. Nordhaus and Paul Romer. Sometimes criticized by contemporary economists the Royal Swedish Academy of Sciences’ decision provided vindication for two researchers who for nearly 50 years have understood that our models for economic development have not properly accounted for the cost of pollution. A very abridged
Three weeks in Fiji – Part 2: Sugar
Adam Formica, our Senior Modeller, has just returned from three weeks spent in Fiji. He spoke with a wide range of stakeholders to better understand their agricultural system. He has returned with a sense of appreciation for the wonderfully welcoming and helpful people of Fiji, pages and pages of notes, and some brilliant data. This research is to lay the
Three weeks in Fiji – Part 1: Agriculture
Adam Formica, our Senior Modeller, has just returned from 3 weeks spent in Fiji. He spoke with a wide range of stakeholders to better understand their agricultural system. He has returned with a sense of appreciation for the wonderfully welcoming and helpful people of Fiji, pages and pages of notes, and some brilliant data. This research is to lay the
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